About
Education Marketing Experts
We combine deep education industry knowledge with cutting-edge digital marketing to drive measurable enrollment growth.
Mission
Our Mission
To empower education institutions with the digital marketing strategies and tools they need to reach more students, increase enrollment, and make a greater impact. We believe every institution deserves access to data-driven growth, regardless of size or budget.
Why Education?
Why Education?
Education is the most powerful lever for social change. Yet many institutions struggle with outdated marketing approaches that fail to connect with today's digitally-native students. We founded Mindworks to bridge this gap — bringing the same sophisticated growth marketing used by tech companies to the education sector where it can create the most meaningful impact.
Team
Meet Our Team
A senior core team backed by a network of specialized contractors, built to scale with your needs.
Jayson Robinson
Managing Director
Growth product leader with 10+ years building and scaling product organizations at US unicorns. Ex-Deloitte Digital consultant, he brings deep expertise in growth strategy, analytics, and conversion optimization across B2B, B2C, and marketplace businesses.
Alexander Makeev
CTO
Full-stack engineer and AI specialist with a background in nuclear physics and experience at CERN. Expert in Python, cloud infrastructure, and LLM integration. He architects the technical systems that power our marketing platforms and automation.
John Makeev
Engineering Lead
UI/UX and frontend expert who cares deeply about the details that shape real user experience. He thinks beyond screens, seeing the full product journey from design to interaction, and refines it until it feels effortless. Combines strong engineering skill with smart use of AI tools to turn ideas into polished, high-quality products.
Our core team is supported by a network of specialized contractors across analytics, content, and paid media.
Values
Our Values
Results-Driven
Every strategy we create is tied to measurable outcomes. We don't believe in vanity metrics — we focus on real enrollment, engagement, and sustainable growth.
Full Transparency
Real-time dashboards, monthly reports, and honest communication. You always know exactly what we're doing and why.
Education Expertise
We live and breathe education marketing. Our team understands enrollment cycles, student journeys, and the unique challenges education institutions face.
True Partnership
We're not just a vendor — we're an extension of your team. We take the time to understand your institution's culture, values, and goals.
Differentiators
What Makes Us Different
Unlike generalist agencies, we've built our entire practice around education. We understand FERPA compliance, enrollment funnel dynamics, financial aid cycles, and the complex decision-making process that students and families go through. This deep specialization means faster results, fewer missteps, and marketing that truly resonates with your audience.