Blog
Education Marketing Insights
Expert strategies, guides, and industry insights to help education institutions thrive in the digital landscape.
The Complete Guide to Google Ads for Universities
A comprehensive guide to running high-performing Google Ads campaigns for higher education enrollment, from keyword strategy to conversion tracking.
Jayson Robinson
GEO & AEO: How AI Search is Changing Education Marketing
Learn how Generative Engine Optimization and Answer Engine Optimization are reshaping how students discover education institutions through AI-powered search.
Alexander Makeev
Email Marketing Strategies That Boost Student Engagement
Proven email marketing tactics for education institutions to nurture prospects, increase application rates, and reduce summer melt.
Jayson Robinson
5 Analytics Metrics Every Education Marketer Should Track
Move beyond vanity metrics to the KPIs that actually measure enrollment marketing effectiveness and prove ROI to institutional leadership.
Alexander Makeev
Content Marketing for Online Learning Platforms
How online learning platforms can use content marketing to build authority, drive organic traffic, and convert learners at scale.
Jayson Robinson
Social Media Strategies for K-12 Schools
Practical social media strategies for K-12 school districts to build community engagement, showcase student achievement, and support enrollment.
John Makeev
How to Optimize Your University Website for Conversions
Transform your university website from a digital brochure into an enrollment conversion engine with these proven optimization strategies.
John Makeev
The ROI of Digital Marketing for Community Colleges
How community colleges with limited budgets can maximize their digital marketing ROI through strategic channel selection and smart resource allocation.
Alexander Makeev
Building a Data-Driven Enrollment Strategy
A framework for using data and analytics to build, execute, and continuously improve your institution's enrollment marketing strategy.
Jayson Robinson